SOCIAL MEDIA ADVERTISING
INSTAGRAM
The Phi Gamma Delta® (FIJI) rush poster project drew inspiration from the iconic film "Top Gun: Maverick," leveraging its popularity following its release in the summer of 2022. The design featured captivating imagery and branding elements aligned with the movie's theme, ensuring it stood out as a memorable and appealing recruitment tool for potential new members.
The Instagram post
After the rush poster was uploaded to Instagram, the FraterniTees® Phi Gamma Delta Instagram page, which produces licensed apparel for FIJI chapters, designed a graphic for a t-shirt request from the Phi Alpha Chapter at The University of Arkansas (FIJI's largest chapter) inspired by the poster that I designed.
